Digital business and e-commerce management : strategy, implementation and practice
Chaffey, Dave, 1963-2015
Books
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Main title:
Author:
Edition:
Sixth edition.
Imprint:
Harlow, England : Pearson, 2015.
Collation:
xxxi, 680 pages : illustrations (colour) ; 27 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780273786542 (pbk)
Language:
English
BRN:
1110191
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