Illuminate : ignite change through speeches, stories, ceremonies, and symbols
Duarte, Nancy2016
Books
Most people fear change, particularly at work. Change disrupts our everyday lives, often causing more work than improvement. But according to Nancy Duarte and Patti Sanchez, change shouldn't be so hard - with the right leader. By studying successful movements throughout history, Duarte has created a framework for persuasive communication - rooted in storytelling principles - to inspire action in teams that just want everything to stay the same. Duarte and Sanchez show leaders how to use the power of speeches, stories, ceremonies and symbols to motivate people to embrace and execute bold visions for a better future.
Main title:
Illuminate : ignite change through speeches, stories, ceremonies, and symbols / by Nancy Duarte and Patti Sanchez.
Author:
Duarte, Nancy, authorSanchez, Patti, author
Imprint:
UK : Portfolio Penguin, 2016.
Collation:
323 pages : illustrations (black and white) ; 21 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780241245408 (pbk)
Language:
English
Subject:
BRN:
1111189
More Information: