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No B.S. guide to direct response social media marketing : the ultimate no holds barred guide to producing measurable, monetizable results with social media marketing

Kennedy, Dan S., 1954-2015

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Summary

To avoid grabbing every business owner he meets by the should and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable likes' and shares' for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.