The human network : how we're connected and why it matters
Jackson, Matthew O.2020
Books
It's not what you know, it's who you know. Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we'd like to believe. Based on his own ground-breaking research, this book reveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence. But there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large - from banking crashes and viral marketing to racism and the spread of disease.
Main title:
The human network : how we're connected and why it matters / Matthew O. Jackson.
Author:
Jackson, Matthew O., author
Imprint:
London : Atlantic Books, 2020.
Collation:
336 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2019.Includes bibliographical references and index.
ISBN:
9781786490223 (pbk. :)
Language:
English
Subject:
BRN:
1289393
More Information: