How to write a marketing plan
Westwood, John, 1947-2011
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A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Main title:
How to write a marketing plan / John Westwood.
Author:
Edition:
Rev. 3rd ed.
Imprint:
London : Kogan Page, 2011.
Collation:
vi, 131 p. : ill. ; 22 cm.
Series title:
Notes:
Previous ed.: 2006.
ISBN:
9780749461713 (pbk)
Language:
English
BRN:
154568
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