Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Kaputa, Catherine, 1948-2012
Books
Here, Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.
Main title:
Author:
Imprint:
London : Nicholas Brealey, 2012.
Collation:
288 p.
Notes:
Includes bibliographical references and index.
ISBN:
9781857885811 (pbk)
Language:
English
BRN:
2044678
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