The practice of market and social research : an introduction
McGivern, Yvonne2003
Books
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Main title:
The practice of market and social research : an introduction / Yvonne McGivern.
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2003.
Collation:
xx, 390 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references (p. 375-379) and index.
ISBN:
9780273655060 (pbk)
Language:
English
Subject:
BRN:
2109435
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