Skip to main content
Thumbnail for Neuromarketing in action : how to talk and sell to the brain

Neuromarketing in action : how to talk and sell to the brain

Georges, Patrick, 1953-2014
Books

Find it!
Remove Neuromarketing in action : how to talk and sell to the brain from your current listSave Neuromarketing in action : how to talk and sell to the brain to your current list

Total copies: 1

Availability by location
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Through 18 chapters, referencing many global brands such as Aston Martin, Chanel, Lacoste, Amazon, Nike, Carrefour and Dunhill, the authors showcase the latest thinking on brain function and intelligence, and the subconscious influences on consumer behaviour.
Main title:
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Geores, Anne-Sophie Bayle-Tourtoulou and Michel Badoc.
Author:
Georges, Patrick, 1953-, authorBayle-Tourtoulou, Anne-Sophie, authorBadoc, Michel, author
Imprint:
London : KoganPage, 2014.
Collation:
ix, 270 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749469276 (pbk. :)
Language:
English
Subject:
NeuromarketingBusiness and Management
BRN:
2200236
Bookmark link:
https://kent.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2200236

Find it!
Remove Neuromarketing in action : how to talk and sell to the brain from your current listSave Neuromarketing in action : how to talk and sell to the brain to your current list

Total copies: 1

Availability by location
0