Big social mobile : how digital initiatives can reshape the enterprise and drive business results
Giannetto, David F. F.2014
Books
This text shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. The book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in tranformative results.
Main title:
Author:
Imprint:
New York, NY : Palgrave Macmillan, 2014.
Collation:
xiv, 239 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781137410399 (hbk)
Language:
English
Subject:
BRN:
2207706
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