Content Inc : how entrepreneurs use content to build massive audiences and create radically successful businesses
Pulizzi, Joe2015
Books
Every start-up and entrepreneur struggles to reach and attract customers. 'Content Inc.' introduces a new business model entrepreneurs with limited resources can use to build a massive online audience as the engine that drives their entire businesses.
Main title:
Author:
Imprint:
New York : McGraw-Hill, 2015.
Collation:
352 pages
ISBN:
9781259589652 (hbk)
Language:
English
Subject:
BRN:
2214031
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