Innovation : a very short introduction
Dodgson, Mark, 1957-2018
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What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Main title:
Innovation : a very short introduction / Mark Dodgson and David Gann.
Author:
Dodgson, Mark, 1957-, authorGann, David, author
Edition:
Second edition.
Imprint:
Oxford : Oxford University Press, 2018.
Collation:
xix, 141 pages : illustrations (black and white) ; 18 cm.
Series title:
Very short introductions ; 227.
Notes:
Previous edition: 2010.Includes bibliographical references and index.
ISBN:
9780198825043 (pbk. :)
Language:
English
Subject:
BRN:
2231809
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