Aaker on branding : 20 principles that drive success
Aaker, David A.2014
Books
David Aaker presents the 20 essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Main title:
Aaker on branding : 20 principles that drive success / David Aaker.
Author:
Aaker, David A., author
Imprint:
New York : Morgan James Publishing, [2014]©2014
Collation:
x, 208 pages ; 25 cm
Notes:
Includes QR codes.Includes bibliographical references and index.
ISBN:
9781614488323 (pbk)
Language:
English
Added title:
BRN:
235190
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