The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
2013
Books
In fast-moving markets, no organisation can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? This title offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.
Main title:
The innovation handbook : how to profit from your ideas, intellectual property and market knowledge / consultant editor, Adam Jolly.
Author:
Jolly, Adam, editor
Edition:
Third edition.
Imprint:
London : KoganPage, 2013.
Collation:
xxii, 338 pages : illustrations ; 24 cm
Notes:
Previous edition: 2010.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749465339 (hbk. :)
Language:
English
Subject:
BRN:
2488902
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