Anthro-vision : how anthropology can explain business and life
Tett, Gillian2021
Books
A revelatory method that explains how we buy, sell, work and live. For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context - to illuminate the behaviour of businesses and consumers around the globe. In 'Anthro-Vision', Gillian Tett reveals how anthropology can help make sense of the corporate world.
Main title:
Anthro-vision : how anthropology can explain business and life / Gillian Tett.
Author:
Tett, Gillian, author
Imprint:
London : Random House Business Books, 2021.
Collation:
xx, 282 pages ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781847942876 (hbk. :)
Language:
English
BRN:
2526758
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