Principles of marketing
Kotler, Philip2021
Books
Find it!
'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Main title:
Author:
Kotler, Philip, authorArmstrong, Gary (Gary M.), authorOpresnik, Marc O. (Marc Oliver), 1969-, author
Edition:
18e / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.Global edition.
Imprint:
Harlow, England : Pearson, [2021]©2021
Collation:
728 pages : illustrations (black and white, and colour) ; 28 cm
Notes:
Previous edition: 2018.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292341132 (pbk. :)
Language:
English
Subject:
BRN:
2534874
More Information: