Digital Wars [electronic resource] : Apple, Google, Microsoft and the Battle for the Internet
Arthur, Charles2012
eBook
Find it!
Apple, Google and Microsoft are locked in a battle to dominate the internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.
Main title:
Author:
Arthur, Charles, Author
Imprint:
[Place of publication not identified] : Kogan Page, 2012
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates, Larry Page and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.
ISBN:
9780749464141
Language:
English
Subject:
BRN:
2792297
More Information: