A Practical Guide to Entrepreneurship [electronic resource] : How to Turn an Idea into a Profitable Business
Morris, Michael J2012
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A Practical Guide to Entrepreneurship is a comprehensive framework for the study of entrepreneurship. More than just another book on enterprise, this is a step-by-step guide through the main issues faced by all new entrepreneurs, including: customers, profits, financial management, raising finance, law, operations, taxation, employing staff, managing risk, developing the firm, leadership and a systematic approach to growth. The book is complemented by insightful practical features, such as case studies, exercises, academic model summaries and tips, to help students apply their understanding to the real world. Developed from Kogan Page's successful and long-running title, Starting a Successful Business, A Practical Guide to Entrepreneurship is intended for those taking courses in entrepreneurship who wish to study the subject academically whilst preparing a business plan for their own enterprise, whether for academic or real-world use, or both. A range of support materials for students and lecturers is available, including over 350 PowerPoint slides covering the each chapter, a business plan template, instructors' manual and budget figures.
Main title:
Author:
Morris, Michael J, Author
Imprint:
[Place of publication not identified] : Kogan Page, 2012
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Michael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business, A Practical Guide to Entrepreneurship and Starting a Successful Business, all published by Kogan Page.
ISBN:
9780749466893
Language:
English
Subject:
BRN:
2793079
Electronic access:
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