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Writing Skills for Public Relations [electronic resource] : Style and Technique for Mainstream and Social Media

Foster, John2012
eBook
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Author:
Foster, John, Author
Edition:
5
Imprint:
[Place of publication not identified] : Kogan Page, 2012
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
John Foster, FCIPR, is a specialist freelance journalist writing on management and technical issues in the printing industry. He is a regular contributor to the IPR magazine profile. He has held public relations posts with Pira International and with the Institute of Practitioners in Advertising (IPA). He is an honorary member of the IPA, a member of the CAM Education Foundation and an associate member of the Foreign Press Association.
ISBN:
9780749465445
Language:
English
BRN:
2793703
Electronic access:
0