Digital State [electronic resource] : How the Internet is Changing Everything
Pont, Simon2013
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What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before.
Main title:
Author:
Pont, Simon, Author
Imprint:
[Place of publication not identified] : Kogan Page, 2013
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. Simon is the Chief Strategy Officer at agency network Vizeum, and an EACA Effies judge.
ISBN:
9780749468866
Language:
English
Subject:
BRN:
2795114
Electronic access:
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