Jewels in the Crown [electronic resource] : How Tata of India transformed Britain's Jaguar and Land Rover
Hutton, Ray2013
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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
Main title:
Author:
Hutton, Ray, Author
Imprint:
[Place of publication not identified] : Elliott & Thompson, 2013
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
ISBN:
9781908739834
Language:
English
Subject:
BRN:
2795231
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