Brand Vandals [electronic resource] : Reputation Wreckers and How to Build Better Defences
Earl, Steve2013
eBook
Find it!
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?
Main title:
Author:
Earl, Steve, AuthorWaddington, Stephen, Author
Imprint:
[Place of publication not identified] : Bloomsbury Publishing, 2013
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.
ISBN:
9781472905215
Language:
English
Subject:
BRN:
2795977
Electronic access:
More Information: