Internal Communications [electronic resource] : A Manual for Practitioners
FitzPatrick, Liam2014
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Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Main title:
Internal Communications [electronic resource] : A Manual for Practitioners / Liam FitzPatrick
Author:
FitzPatrick, Liam, AuthorValskov, Klavs, Author
Imprint:
[Place of publication not identified] : Kogan Page, 2014
Collation:
1 online resource (1 text file)
Series:
PR In Practice
System details:
Mode of access: Internet
Biography/History:
Liam FitzPatrick, based in Hertfordshire, UK, is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities. He is also the co-author of Internal Communications, also published by Kogan Page.
ISBN:
9780749469337
Language:
English
Subject:
BRN:
2797667
Electronic access:
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