Customer care excellence : how to create an effective customer focus
Cook, Sarah, 1955-2010
Books
As competitiveness increases, many organisations have realized that they cannot compete on price alone and have developed strategies for providing superior customer service. In this book Sarah Cook provides a comprehensive action plan.
Main title:
Author:
Edition:
6th ed.
Imprint:
London : Kogan Page, 2010.
Collation:
288 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2008.
ISBN:
9780749457051 (pbk)
Language:
English
BRN:
739231
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