The automatic customer : creating a subscription business in any industry
Warrillow, John, 1971-2015
Books
Have you looked at your credit card statement lately? Noticed the string of monthly fees you now have, from Amazon, Netflix, Spotify? That's because these companies are the pioneers - they know that we no longer buy assets, we buy access. Subscriptions are more convenient for the customer - and the seller. They produce repeat customers paying up front and ultimately paying more over time. John Warrillow explains the importance and persistence of the new subscription economy and offers nine business models that will transform any traditional business into a recurring revenue engine.
Main title:
Author:
Imprint:
UK : Portfolio Penguin, 2015.
Collation:
218 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780241185018 (pbk)
Language:
English
Subject:
BRN:
78397
More Information: