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Media and communication research methods : an introduction to qualitative and quantitative approaches

Berger, Arthur Asa, 1933-2000
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This practical, humorously written, step-by-step introduction to research methods in media and communication deals with all the major areas of research, e.g. textual analysis, and concludes with a chapter on writing research papers.
Main title:
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Author:
Berger, Arthur Asa, 1933-
Imprint:
Thousand Oaks, Calif. ; London : SAGE, 2000.
Collation:
xxi, 293p. : ill. ; 23 cm.
Notes:
Includes bibliographical references (p. 265-268) and index.
ISBN:
9780761918530 (pbk)
Language:
English
Subject:
Mass media -- Research -- MethodologyCommunication -- Research -- MethodologyMedia Studies
BRN:
848154
Bookmark link:
https://kent.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=848154

Find it!
Remove Media and communication research methods : an introduction to qualitative and quantitative approaches from your current listSave Media and communication research methods : an introduction to qualitative and quantitative approaches to your current list

Total copies: 1

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