Data strategy : how to profit from a world of big data, analytics and the Internet of things
Marr, Bernard2017
Books
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset. What is the value of your data and how does it generate business value? 'Data Strategy' provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. It shows how to: define strategic data assets and data audience; gather the required data and put in place new collection methods; get the most from predictive analytics and machine learning; have the right technology, data infrastructure and key data competencies; and ensure there is an effective security and governance system in place to avoid huge financial, legal and reputational problems.
Main title:
Author:
Marr, Bernard, author
Imprint:
London : KoganPage, 2017.
Collation:
224 pages ; 24 cm
ISBN:
9780749479855 (pbk. :)
Language:
English
BRN:
856404
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