The social organism : a radical understanding of social media to transform your business and life
Luckett, Oliver2016
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Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms. Social media - dismissed as trivial by some, chaotic by others - represents the zenith of humans' evolution as social beings. Though it profoundly influences our systems, policies, and culture, few people really understand how social media functions. In this book, Luckett and Casey show how social networks take on a life form of their own - forms that, to an astonishing degree, mimic the characteristics of biological life itself.
Main title:
The social organism : a radical understanding of social media to transform your business and life / Oliver Luckett and Michael J. Casey.
Author:
Luckett, Oliver, authorCasey, Michael, 1967-, author
Imprint:
New York : Hachette Books, 2016.
Collation:
xxxix, 292 pages : illustrations (black and white) ; 23 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780316431217 (pbk. :)
Language:
English
BRN:
1096133
More Information:
Find it!
Total copies: 1