Business experimentation : a practical guide for driving innovation and performance in your business
James, Rob (Management consultant)2021
Books
Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings.
Main title:
Business experimentation : a practical guide for driving innovation and performance in your business / Rob James, Jules Goddard.
Author:
James, Rob (Management consultant), authorGoddard, Jules, author
Imprint:
London : KoganPage, 2021.
Collation:
xvi, 256 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398601673 (pbk. :)
Language:
English
Subject:
BRN:
1112285
More Information: