How to be cool : the 150 essential idols, ideals and other cool s***

Hodgkinson, Thomas W., 1976-2017

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Summary

Cool can't be taught. You either have it or you don't. That's the received wisdom, yet the idea behind this compendium by Thomas W. Hodgkinson is that, on the contrary, anyone can increase their cool quotient by learning from the masters and the methods of the past. As well as identifying the nine defining qualities of cool, this book takes you on a tour of the 75 'idols' (from William Blake to Kate Moss, via Marlon Brando and Lou Reed) and 50 'ideas and ideals' (drugs, Buddhism, base jumping, irony, etc.) that have created and embodied those qualities. A slim final section presents the author's own personal, often surprising selection of the 25 coolest things on the planet.