What Chinese want : culture, communism and China's modern consumer
Doctoroff, Tom2012
Books
China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick, even the Chinese have difficulty explaining their own 'Chineseness' to outsiders. In 'What Chinese Want', expert Tom Doctoroff posits that China's distinguishing traits explain the country in profound ways.
Main title:
What Chinese want : culture, communism and China's modern consumer / Tom Doctoroff.
Author:
Imprint:
New York : Palgrave Macmillan, c2012.
Collation:
xiv, 258 p. : ill., ports. ; 25 cm.
Notes:
Includes index.
ISBN:
9780230340305 (hbk)
Language:
English
Subject:
BRN:
1196663
More Information: