Luxury fashion branding : trends, tactics, techniques
Okonkwo, Uche2007
Books
This pioneering book is the first to provide business strategy analysis for the luxury fashion sector. The contents of this book can be applied widely in cross sectors such as fashion, arts, entertainment, business, branking, marketing, e-business, and consumer psychology.
Main title:
Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2007.
Collation:
xx, 332 p. : ill. (chiefly col.), col. ports. ; 25 cm.
Notes:
Includes bibliographical references (p. 315-320) and index.
ISBN:
9780230521674 (hbk)
Language:
English
BRN:
1928223
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