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Marketing for hospitality and tourism

Kotler, Philip2006
Books
Main title:
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Edition:
4th ed.
Imprint:
Upper Saddle River, N.J. ; London : Pearson Prentice-Hall, 2006.
Collation:
xxi, 932 p : ill ; 26cm.
Notes:
"Pearson International edition.".Includes bibliographical references and index.
ISBN:
9780131193789 (cased)0131193783 (cased)9780132017732 (cased)0132017733 (cased)
Language:
English
BRN:
1983858
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