#Hooked : why cute sells...and other marketing magic we just can't resist
Fagan, Patrick, 1987-2015
Books
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Main title:
Author:
Fagan, Patrick, 1987-, author
Imprint:
Harlow, England : Pearson, 2015.
Collation:
256 pages ; 24 cm
Contents:
About the Author Thanks and Acknowledgements Contents LET'S GET READ AN INTRODUCTION THE SCIENCE OF COMMUNICATION THE BRAIN FIRST: INVITE ATTENTION PRIMAL AFFECTIVE SELF-RELEVANT SURPRISING SECOND: IGNITE THINKING MYSTERY EASE NARRATIVE THIRD: INCITE ACTION MEMORY AUTOPILOT PRIMING PUTTING IT TO USE YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION PROMOTIONS THE PSYCH OF LIKE DIRECT MAIL IN THE OFFICE TEST, TEST, TEST CONCLUSION Notes
ISBN:
9781292074429 (pbk)9781292074450 (ebook)
Language:
English
Added title:
Subject:
BRN:
250415
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