Unsafe thinking : how to be creative and bold when you need it most

Sachs, Jonah2018

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Summary

Safe thinking is everywhere. Tried-and-tested work habits, carefully planned routines, decades-old business models - all result from the mental models we have used since our careers began. After all, who wouldn't stick to the methods they know get results? There's just one problem - in the long run, safe thinking invariably makes you more likely to fail. In this book, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the 15-year-old who sparked a radical breakthrough in Alzheimer's research, to the Google programmer who disobeyed his managers in order to revolutionise the world's email systems - are those who dramatically reject the lure of what they know.