Ultimate guide to email marketing for business
Gunelius, Susan2018
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Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
Main title:
Ultimate guide to email marketing for business / Susan Gunelius.
Author:
Gunelius, Susan, author
Imprint:
Irvine : Entrepreneur Press, 2018.
Collation:
220 pages ; 26 cm.
Series:
Ultimate Guide
Contents:
Chapter 1: The Evolution of Email Marketing<br> Chapter 2: The Marketing Funnel <br> Chapter 3: Know the Laws and Deliverability Rules<br> Chapter 4: Choosing Your Tools<br> Chapter 5: Types of Campaign and Conversion Funnels<br> Chapter 6: Growing Your List<br> Chapter 7: Creating a Lead Magnet<br> Chapter 8: Developing a Campaign Conversion Funnel<br> Chapter 9: List Segmentation<br> Chapter 10: Writing an Email Message<br> Chapter 11: Autoresponder Messages<br> Chapter 12: Measuring Performance<br> Chapter 13: Handy Resources and Swipe Files<br>
ISBN:
9781599186238
Language:
English
BRN:
272064
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