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The end of marketing : humanizing your brand in the age of social media and AI

Gil, Carlos2020
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Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.
Main title:
The end of marketing : humanizing your brand in the age of social media and AI / Carlos Gil.
Author:
Gil, Carlos, author
Imprint:
London : KoganPage, 2020.
Collation:
xiii, 226 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780749497576 (pbk. :)
Language:
English
Subject:
MarketingMarketing -- Technological innovationsBusiness and Management
BRN:
285350
Bookmark link:
https://kent.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=285350

Find it!
Remove The end of marketing : humanizing your brand in the age of social media and AI from your current listSave The end of marketing : humanizing your brand in the age of social media and AI to your current list

Total copies: 2

Availability by location
Place reservation for The end of marketing : humanizing your brand in the age of social media and AI
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