The fundamentals of business-to-business sales & marketing
Coe, John M.2003
Books
This guide shows sales and marketing executive how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new technologies in order to meet the increasing revenue and margin demands.
Main title:
The fundamentals of business-to-business sales & marketing / John M. Coe.
Author:
Imprint:
New York ; London : McGraw-Hill, 2003.
Collation:
208 p. ; 23 cm.
ISBN:
9780071408790 (hbk)
Language:
English
Subject:
BRN:
685834
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